and
Stand out insports tech.
KWAZI matches real, competing athletes to your audience, produces finished content around them, and clears every step for compliance. Start to finish.
There’s no cheap path to a real athlete.
Every route to real athlete marketing stacks costs the moment you look closely — before a single athlete gets paid.
The agency route
A management fee on top of the base cost. A usage-rights fee on top of that. You're negotiating three line items before an athlete sees a brief.
The DIY route
Go direct and you inherit the legal exposure, the vetting, and the guesswork yourself — with no benchmark for whether the athlete is actually worth the deal.
The “affordable” route
Generic, UGC-style influencer content. A downgrade, not a substitute — it exists because proper production was never built at a smaller budget.
AGC — noun
Athlete-Generated Content.
Content made by someone with genuine athletic credibility and real relevance to the product — not just an audience.
That’s not UGC. A UGC creator can be anyone with a camera and no connection to what they’re holding — the content is generic because the person is interchangeable.
AGC is specific. A real, competing athlete for whom the product is already credible, before a camera ever gets involved.
Average social engagement vs. a typical influencer post — real, competitive credibility outperforms follower count.
The tech is rarely the problem. Getting seen is.
Most sports tech companies have already solved the hard part. The product works, the use case is proven, and the engineering holds up under real conditions — validated by users, not just by a pitch deck.
What’s missing is distribution. Sports tech sells into a narrow, technical buyer base that generic marketing was never built to reach. Months of engineering and real budget go into a product worth using — and still, the market never finds out it exists.
“KWAZI helps brands discover sportspeople who may otherwise go unnoticed but have real potential both competitively and commercially.”
Ben Quilter
Founder, Gabe Sportswear
Brief to live content. Fully managed throughout.
This is the exact sequence every KWAZI campaign follows — from the first brief to a live piece of content, and everything required to get there safely.
1
Brief
Tell us the athlete, the content, and where it runs.
You specify the type of athlete, the type of content, and the placement — organic on the athlete's own channel, or a targeted paid ad on yours. Paid usage rights are scoped and priced separately.
Organic or paid usage2
Match & Produce
A real, competing athlete — matched, filmed, and edited.
We select a real, competing athlete who is a genuine fit for your product, not just available. Raw footage ships to us remotely — direct-to-camera today, with real game and training footage a near-term capability.
Direct-to-camera today · game footage coming3
Compliance
Cleared before it goes anywhere.
Every piece of content is properly disclosed — #ad, clearly — and run through an approval workflow before it goes live. Contracts and compliance tracking run in the background the entire time.
#ad disclosure · approval workflow4
Distribute
One shoot, repurposed everywhere it matters.
A single production is cut into multiple formats and placed across the platforms your audience actually uses. Paid amplification extends the content's reach as the relationship matures.
Multi-format · paid amplification5
Measure
Real numbers, not vanity ones.
You get real reach and engagement reporting on every campaign — not follower counts dressed up as results. We're building toward genuine conversion signal over time, and we'll say so plainly wherever we're not there yet.
Reach & engagement reporting6
Grow
What works becomes a retainer.
Campaigns that perform don't end with one shoot. Proven athlete partnerships convert into ongoing retainers, with the operational and compliance overhead already solved from campaign one.
Ongoing retainersThree ways to do athlete marketing. One works at your budget.
Real, competing athletes
Genuine product-use proof
Built for sports tech buyers
Managed production, compliance & reporting
Priced for real, not enterprise, budgets
No marketplace browsing required
We don’t publish rates. We scope them.
The athlete, the content, the usage rights — every campaign is different, so every quote is put together individually. Book a call and we’ll tell you a real number, not a price list.